News:3D Living Innovation

29 October 2008

3D Living Innovation (User led innovation using 3D and virtual worlds) is the theme of the networking session N.93 going to take place on Conference Day 3 (Thu 27 Nov) at ICT 2008.

The session is focused on the use of 3D and virtual worlds for leveraging user led innovation defined as "3D Living Innovation". This is a set of 3D and 3D-related resources combined in such a way to offer any organisation, but mainly SMEs, the capability to interact directly with their market targets to test and evaluate new products and services before launching them. Such a system enables decision-makers to get real-time feedback from the market in order to deliver the best suited products and services to fulfil the demand and stimulate further innovation. Such approach involves to solicit lead users (= advanced users) in order to involve them in the innovation process. The direct result is a better time-to-market ratio which in turn should result in profitability and market leadership. This session can clearly be related to Objectives ICT-2007-1.3 (ICT in support of the networked enterprise) and 1.5 (Networked Media).

For more information: http://ec.europa.eu/information_society/events/cf/item-display.cfm?id=634

Eric SEULLIET, http://www.lafabriquedufutur.org/en/index.html